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Persona
Designs
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Updated 8 Nov 2026
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Warm
5%
Warm
Tertiary · Earth
#5C4033
5%
7%
Warm
Tertiary · Earth
#3F2A1D
7%
5%
Warm
Tertiary
#E91E8C
5%
Cool
6%
Cool
Primary
#1565C0
6%
Neutral
12%
Neutral
#FFFFFF
12%
10%
Neutral
Earth
#E8DCC4
10%
4%
Neutral
#808080
4%
10%
Neutral
#000000
10%
Material
Polyester
12%
Denim
6%
The shapes in demand
Duffle
23%
Tote
21%
Handbag / Shoulder bag
18%
Pouch
15%
Clutch
9%
Backpack
6%
Sling / Crossbody
5%
The print story
Stripe
10%
Solid / Plain
9%