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Persona
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Trends
Coat
Updated 8 Nov 2026
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Warm
5%
Warm
Tertiary · Earth
#5C4033
5%
2%
Warm
Tertiary · Earth
#7D8A5A
2%
2%
Warm
Tertiary
#E91E8C
2%
Cool
4%
Cool
Secondary
#2E7D32
4%
4%
Cool
Primary
#1565C0
4%
3%
Cool
Primary
#1B1F3B
3%
Neutral
8%
Neutral
Earth
#E8DCC4
8%
3%
Neutral
#808080
3%
11%
Neutral
#000000
11%
Material
Polyester
20%
Cotton
9%
Denim
5%
Tweed
3%
Wool
3%
The shapes in demand
Longline
12%
Straight / Column
4%
The fit
Regular fit
6%
The cut
Neckline
Collared
20%
Mandarin Collar
6%
Notch Neck
3%
Sleeve
Full Sleeve
14%
Length
Midi
3%
Construction
Belted
6%
The print story
Solid / Plain
33%
The embellishment
Embroidered
3%