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Persona
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Loading trend report
Trends
Jacket
Updated 8 Nov 2026
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Trend lifecycle
Emerging
Growing
Peaking
2
Declining
Warm
2%
Warm
Primary
#C8102E
2%
1%
Warm
Tertiary · Earth
#722F37
1%
2%
Warm
Tertiary · Earth
#800000
2%
4%
Warm
Tertiary · Earth
#5C4033
4%
6%
Warm
Tertiary · Earth
#7D8A5A
6%
Cool
5%
Cool
Secondary
#2E7D32
5%
10%
Cool
Primary
#1565C0
10%
7%
Cool
Primary
#1B1F3B
7%
1%
Cool
Secondary
#5B2A83
1%
Neutral
5%
Neutral
#FFFFFF
5%
1%
Neutral
#FFFDD0
1%
4%
Neutral
Earth
#E8DCC4
4%
7%
Neutral
#808080
7%
15%
Neutral
#000000
15%
Material
Polyester
25%
Denim
15%
Peaking
0.6× in new arrivals
Cotton
15%
Peaking
0.6× in new arrivals
Jacquard
5%
Spandex
2%
Corduroy
2%
Leather
2%
Suede
2%
The shapes in demand
Straight / Column
7%
The fit
Regular fit
26%
Relaxed fit
5%
Slim fit
3%
Oversized
2%
The cut
Neckline
Collared
20%
High Neck
12%
Spread Collar
9%
Mandarin Collar
2%
Sleeve
Full Sleeve
44%
Sleeveless
4%
Construction
Zip Front
4%
Quilted
3%
The print story
Solid / Plain
38%
Colourblock
3%
Stripe
2%
Checks / Plaid
1%
The embellishment
Embroidered
3%