Season report · Autumn/Winter 2026 · Men's · Western
Season report · Autumn/Winter 2026
Key colours
- Black13%
- Blue12%
- White10%
- Navy7%
- Grey6%
- Green5%
- Beige4%
- Brown4%
Signature shades
- Olive4% · 2.2× market
- Navy7% · 1.9× market
- Oatmeal2% · 1.5× market
Key materials
- Cotton44%
- Denim8%
- Polyester6%
- Knit6%
- Linen4%
- Spandex2%
Key prints
- Stripe6%
- Checks / Plaid4%
- Floral2%
Key shapes
- Straight / Column6%
- Cargo3%
- Jogger2%
- Bootcut1%
Emerging now
Brands are adding these fastest
By occasion
- FestiveBlack 14%White 14%Blue 11%Navy 8%Oatmeal 6%
- OfficeBlue 9%Black 9%White 8%Navy 7%Grey 6%